Dr Roebuck created his original formula PURE in 1978 to treat the Ezcema of his newborn identical twin daughters, Zoe and Kim. As a Doctor, he understood the ingredients that went into Skin Care creams sold over the counter and wanted to create a cream that contained only ingredients necessary for the treatment of very dry skin. By excluding unnecessary fillers, colours, scents and unnatural chemicals PURE was born.
At the helm of this innovative and successful Australian brand today are Kim and Zoe Roebuck, the
identical twin daughters of Dr Roebuck.
Kim and Zoe have taken this truly unique natural skincare brand to the next level, enjoying hugely successful launches in both Australia and Canada where the demand for natural products among the health conscious, informed individual has taken the brand from strength to strength.
Currently gracing the shelves of Priceline, Shoppers Drug Mart and Murale, Dr Roebuck’s has made natural skincare an available option across the globe.